5 Reasons You Should Enter
INDIAN Antivirus Software Market
#1. Fast-Growing Cyber
security Market
security Market
It is well known fact that India has the world’s second largest population and its economy is growing by 5%-10% every year.
According to a PwC report cited in The Economic Times, India’s cyber security market size has jumped to $1 billion in 2015 from $500 million in 2014! That was a whopping 100 percent year-over- year growth, which is expected to be steady at least for the next 5 years. Antivirus software market as a part of the whole cyber security market is expected to grow at least by 10%-15% every year.
Do you know another country with such alluring growth rate?
According to a PwC report cited in The Economic Times, India’s cyber security market size has jumped to $1 billion in 2015 from $500 million in 2014! That was a whopping 100 percent year-over- year growth, which is expected to be steady at least for the next 5 years. Antivirus software market as a part of the whole cyber security market is expected to grow at least by 10%-15% every year.
Do you know another country with such alluring growth rate?
#2. Public Awareness and Media
Coverage of Cyber security Problems
Coverage of Cyber security Problems
Public debate of cyber security problems continues in India. The public, media and cyber security experts are increasingly active in discussions of different cyber security issues. More public discussions about domestic and international aspects of cyber security impact interest to means of protection against cybercrimes, where antivirus solutions play vital role as the main tool of protection.
Moreover, India as well as Australia and Japan stay the only Asia-Pacific nation with a national cyber security strategy in place, according to the “Asia-Pacific Cyber security Maturity Dashboard”, published by BSA.
Moreover, India as well as Australia and Japan stay the only Asia-Pacific nation with a national cyber security strategy in place, according to the “Asia-Pacific Cyber security Maturity Dashboard”, published by BSA.
#3. Growing Number of
Internet Users
Internet Users
The number of internet users in India grows every year. It is expected that country will have 500 mln Internet users in 2020, mainly due to its smartphone market exponential growth. The growing number of smartphones and personal computers will provide more opportunities for the cyber criminals to target the users.
With constant sophistication of scams along with improved understanding of an average consumer (see reason #2), the antivirus software market will continue to grow.
With constant sophistication of scams along with improved understanding of an average consumer (see reason #2), the antivirus software market will continue to grow.
#4. E-commerce: New
pportunities and Risks
pportunities and Risks
Rajan Anandan, Managing Director at Google – South East Asia and India, stated that there were 50 million transacting users in 2015. In 2016, this number is expected to be at least 75 million. The smartphone era has brought not only new opportunities for e-commerce development, but also new challenges for Indian companies and users.
According to different researches, India is in the TOP 10 countries with the largest numbers of reported attacks involving Trojans capable of sending SMS to premium short numbers.
That’s why Indian users will continue to search for new solutions to defend their finances and private data.
According to different researches, India is in the TOP 10 countries with the largest numbers of reported attacks involving Trojans capable of sending SMS to premium short numbers.
That’s why Indian users will continue to search for new solutions to defend their finances and private data.
#5 Competition: When Service
Makes Difference
Makes Difference
It is not a secret that Indian antivirus software market is highly competitive. Quick Heal, Kaspersky, Net Protector and other famous Indian and international vendors try to earn customers' loyalty. Experience of our OEM-partners shows that it is not enough to build your own sales channel and provide customers with high quality product under competitive price.
To become successful, you have to provide your users with extra customer support service. When Indian user buys your product, he expects to receive solution, which will not require from him any additional activities except for installation! And, in case if he or she experiences problems, you have to resolve such problem as quick as possible to save your customer. Otherwise, you will receive constant users outflow and blaming in low quality of the product, even if the reason of the issue is on customer’s side.
So, if you know how to create extra support service and ready to stay concentrated on making your customers happy 24/7, you are welcome: antivirus software market is waiting for you! :)
To become successful, you have to provide your users with extra customer support service. When Indian user buys your product, he expects to receive solution, which will not require from him any additional activities except for installation! And, in case if he or she experiences problems, you have to resolve such problem as quick as possible to save your customer. Otherwise, you will receive constant users outflow and blaming in low quality of the product, even if the reason of the issue is on customer’s side.
So, if you know how to create extra support service and ready to stay concentrated on making your customers happy 24/7, you are welcome: antivirus software market is waiting for you! :)
What is OEM-partnership?
OEM business partnering model can be characterized as “ease to start”. Private entrepreneurs, internet providers, software distributors, companies, that already have their own customer base, can get the antivirus under their brand name only in one month.
Watch the video to get short overview of “how it works” and download our practical guide to explore all the opportunities.